Welcome to my website

I'm a Ph.D. social scientist and founder of the research firm, Deep Creek, based out of Akron, Ohio. In my previous life, I was an associate professor of mass communication and then a user researcher at Mozilla Corporation, investigating user habits and revenue generation behaviors

Much of my work, both in academia and industry, has investigated how individuals establish and foster long-term habits around media products. Check out my résumé and publications pages for more information.