Research specializations: Revenue and monetization, product choice
Lead end-to-end quantitative research: Scoping, planning, fielding, analyzing, and communicating the results of general population, in-product and log-merged surveys, as well as in-depth interviews as needed
To date, delivered 8 high-visibility projects with actionable, strategic and business-focused insights
Projects have focused on market sizing, competitive analysis, benchmarking, trend analysis, & exploratory/generative research in emerging problem spaces
Methods used: Log-merged in-product surveys, gen pop surveys, in-depth interviews
Develop standardized research materials like sampling guides, methods explainers, reusable question sets
Serve as editorial board member of the Journal of User Experience Research (JUX)
Share learnings externally at conferences like the 2024 Quant UX Con and in academic research journals
Senior Quantitative User Researcher
Mozilla Corporation
San Francisco, CA - remote from Akron
July 2021 - March 2023
Developed Firefox’s first core longitudinal in-product survey and companion R analytics architecture
Maintained and promoted this (^) survey and its R architecture internally, delivering 8 talks on learnings from quantitative metrics and qualitative text analysis+
Championed this program until its successful integration into 2 unique product OKRs
Led 4 end-to-end quantitative survey projects on the attitudes and behaviors of internet users
One survey project on browser choice gained C-suite level visibility, changing internal mental models of user behavior surrounding our core product
Deck designs partly inspired a research design hire to maintain excellence across the team
Shared learnings externally at media and information science conferences and academic journals
Note: This started as a contract position set to end December 2021, but converted to FTE November 2021
Associate Professor (tenured)
Kent State University
Kent, Ohio
Aug 2020 - Jun 2021
Designed surveys, lab experiments, survey-based experiments, content analyses, and mixed methods research projects
Analyzed behavioral data using descriptive approaches and multivariate modeling techniques (regression, SEM, time series)
Communicated actionable research results to cross-functional teams, journalists, and external stakeholders
Published quantitative user research in internationally recognized journals and books (see my CV and Google Scholar)
Developed and taught courses in industry research techniques such as A/B testing, consumer surveys, and in-depth interviews
Developed and taught courses in quantitative research methods and statistics, including Ph.D. level courses
Mentored Ph.D. and master’s students on data-intensive projects
Note: Earned tenure and promotion in March 2020, took COVID buyout the following year
Assistant Professor (tenure-track)
Kent State University
Kent, Ohio
Aug 2014 - May 2021
Same bullets as above